After the pioneer publication, this periodical was introduced in the market in 1987. This fortnightly is a panorama of Punjab agricultural and rural life, containing articles on conservative crops as well as on cash crops. It throws light on diversification of farming, contract-farming and allied rural-professions like fishery, poultry, dairy, bee-keeping, piggery, floriculture, horticulture etc. It projects to be a necessity periodical among the rural masses, based on scientific recommendations of Punjab Agriculture University, Ludhiana.